Apple: Our Ads Don't Lie, But You're a Fool if You Believe Them

[M A V I C]

http://blog.wired.com/gadgets/2008/12/ap...-cust.html

People are suing Apple because of the claims the iPhone 3G is advertised "twice as fast for half the price" and customers aren't having that experience. Apple legal had an interesting response to one...

"Plaintiff's claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff's position could have reasonably relied on or misunderstood Apple's statements as claims of fact," Apple said in its answer.

[bazookaman]

[graylocks]

what makes them fools is truly believing their suit will be successful. if that were the case, every advertiser in the world would be shelling out bucks on a regular basis.

[M A V I C]

graylocks wrote:
what makes them fools is truly believing their suit will be successful. if that were the case, every advertiser in the world would be shelling out bucks on a regular basis.

I didn't see the ads in question. My guess is that they didn't say "up to twice as fast" or anything like that, which is what most advertisers do. There's always a qualifier.

[MacArtist]

Whoever said there was truth in advertising.

[incognegro]

MacArtist wrote:
Whoever said there was truth in advertising.

Word! Have you seen car ads on TV lately? or toy ads?

[jdc]

are they going after mcdonalds next -- where can you get a big mac that looks like this?

[MacArtist]

Money

If you can't work for it...
If you can't inherit it...
Then you can sue for it.

[Marc Anthony]

I think you may need to take any advertisement with a grain of salt, however, "twice as fast" isn't puffery; it's a statement of fact.

[volcs0]

jdc wrote:
are they going after mcdonalds next -- where can you get a big mac that looks like this?

Didn't Andy Rooney - or someone - do a bit on this? Where they had a bunch of these side-by-side with the pictures...