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This is why marketing people suck. - Uncle Wig - 04-29-2015
Someone got paid $$$ for this:
In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”
http://www.nytimes.com/2015/04/29/business/bud-light-withdraws-slogan-after-it-draws-ire-online.html
Re: This is why marketing people suck. - C(-)ris - 04-29-2015
Context. Specifically, current social context. That line could have been thought up 2 years ago, before the huge "Rape Culture" social explosion.
5 years ago nobody would have batted an eye about seeing that on a bottle. It is entirely possible that whomever green lit that label was completely oblivious to the current social movement.
Re: This is why marketing people suck. - silvarios - 04-29-2015
What is rape culture?
Re: This is why marketing people suck. - C(-)ris - 04-29-2015
silvarios wrote:
What is rape culture?
Read the article...
Re: This is why marketing people suck. - cbelt3 - 04-29-2015
Obviously that marketing person does not have a twitter account....
Re: This is why marketing people suck. - Uncle Wig - 04-29-2015
C(-)ris wrote:
Context. Specifically, current social context. That line could have been thought up 2 years ago, before the huge "Rape Culture" social explosion.
5 years ago nobody would have batted an eye about seeing that on a bottle. It is entirely possible that whomever green lit that label was completely oblivious to the current social movement.
It's not 5 years ago, and whoever green lit that label should not hold that job. Part of marketing is being aware of such "social movements." Of course, marketing that's created in response to or to cash in on "social movements" is often nearly as insulting in its stupidity, even if it doesn't tend to promote date rape.
Re: This is why marketing people suck. - freeradical - 04-29-2015
NYT should look at themselves first...
falling flat among women
:RollingEyesSmiley5:
Re: This is why marketing people suck. - Uncle Wig - 04-29-2015
freeradical wrote:
NYT should look at themselves first...
falling flat among women
:RollingEyesSmiley5:
Uh, what are you trying to say?
Re: This is why marketing people suck. - silvarios - 04-29-2015
C(-)ris wrote:
[quote=silvarios]
What is rape culture?
Read the article...
Okay. There wasn't much explanation in the article. The wikipedia entry I read before you posted was much more enlightening. Thanks anyway.
Re: This is why marketing people suck. - OWC Jamie - 04-29-2015
Uncle Wig wrote:
Someone got paid $$$ for this:
In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”
http://www.nytimes.com/2015/04/29/business/bud-light-withdraws-slogan-after-it-draws-ire-online.html
It doesn't say , “The perfect beer for removing ‘no’ from HER vocabulary for the night.”
It doesn't say , “The perfect beer for removing ‘no’ from HIS vocabulary for the night.”
While it's not surprising the usual cast of characters looking to be offended by something/anything and will project their own fears, uncertainties, doubts and agendas regarding their own dishonesty re the intent and author's intended meaning of the slogan.
Probably an ill-advised or poorly thought thru campaign in a world full of cowards with exploitation and race cards used like some kind of substitute for non-earned badges of courage .