Posts: 6,663
Threads: 424
Joined: Oct 2023
Someone got paid $$$ for this:
In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”
http://www.nytimes.com/2015/04/29/busine...nline.html
Posts: 13,422
Threads: 604
Joined: May 2025
Reputation:
0
Context. Specifically, current social context. That line could have been thought up 2 years ago, before the huge "Rape Culture" social explosion.
5 years ago nobody would have batted an eye about seeing that on a bottle. It is entirely possible that whomever green lit that label was completely oblivious to the current social movement.
Posts: 57,782
Threads: 5,856
Joined: May 2025
Reputation:
2
Obviously that marketing person does not have a twitter account....
Posts: 6,663
Threads: 424
Joined: Oct 2023
C(-)ris wrote:
Context. Specifically, current social context. That line could have been thought up 2 years ago, before the huge "Rape Culture" social explosion.
5 years ago nobody would have batted an eye about seeing that on a bottle. It is entirely possible that whomever green lit that label was completely oblivious to the current social movement.
It's not 5 years ago, and whoever green lit that label should not hold that job. Part of marketing is being aware of such "social movements." Of course, marketing that's created in response to or to cash in on "social movements" is often nearly as insulting in its stupidity, even if it doesn't tend to promote date rape.
Posts: 6,663
Threads: 424
Joined: Oct 2023
freeradical wrote:
NYT should look at themselves first...
falling flat among women
:RollingEyesSmiley5:
Uh, what are you trying to say?
Posts: 50,838
Threads: 670
Joined: Mar 2024
Uncle Wig wrote:
Someone got paid $$$ for this:
In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”
http://www.nytimes.com/2015/04/29/busine...nline.html
It doesn't say , “The perfect beer for removing ‘no’ from HER vocabulary for the night.”
It doesn't say , “The perfect beer for removing ‘no’ from HIS vocabulary for the night.”
While it's not surprising the usual cast of characters looking to be offended by something/anything and will project their own fears, uncertainties, doubts and agendas regarding their own dishonesty re the intent and author's intended meaning of the slogan.
Probably an ill-advised or poorly thought thru campaign in a world full of cowards with exploitation and race cards used like some kind of substitute for non-earned badges of courage .
