Apple: Our Ads Don't Lie, But You're a Fool if You Believe Them

[Jack D.]

M A V I C wrote:
http://blog.wired.com/gadgets/2008/12/ap...-cust.html

People are suing Apple because of the claims the iPhone 3G is advertised "twice as fast for half the price" and customers aren't having that experience. Apple legal had an interesting response to one...

"Plaintiff's claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff's position could have reasonably relied on or misunderstood Apple's statements as claims of fact," Apple said in its answer.

Yeah, you're a dope if you believe all the claims but I think there should be some sort of truth required in any wording "they" use to sell a product. You want to make fantastic claims you should be hung with same when they turn out to be just the same old BS. My $.02.

[RAMd®d]

...but I think there should be some sort truth required in any wording "they" use to sell a product.

Exactly.

Ad claims should be word perfect so that we know what to expect and sellers, etc., have fewer worries about people trying to make some money trying to cash in on an undotted i or uncrossed t.

Apple ads have in fact said "twice as fast", a statement couched as fact, whether accurate or not. But-- I don't know if or where a qualifier exists.

And whether or not the company is Apple, I'm really tired of ad claims that take One Step Forward with qualifiers that take Two Steps Back.

[Acer]

jdc wrote:
are they going after mcdonalds next -- where can you get a big mac that looks like this?

[OWC Jamie]

Let's have no figurative interpretations of political ads, too, while we're at it. :-)