Panasonic site down... Upgrade on Black Friday. WTF?

[space-time]

What were they thinking off? today is THE DAY to make upgrades to the web site?

I just wanted to check some specs, and run into this:

http://www2.panasonic.com/commonoffline.html

Our website will be temporarily unavailable for few hours as we perform critical updates to enhance your user experience.

Please refer to the list of contact phone numbers below to obtain assistance. We apologize for the inconvenience.