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How does a company gauge the effectiveness of a billboard?
#6
you could use a custom URL mycompany.com/billboard and watch traffic on that specific URL (even if it just redirects to mycompany.com). That's what lots of retailers do in magazines to try and track effectiveness.
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Re: How does a company gauge the effectiveness of a billboard? - by clay - 12-01-2011, 01:24 AM

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