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How does a company gauge the effectiveness of a billboard?
#8
clay wrote:
you could use a custom URL mycompany.com/billboard and watch traffic on that specific URL (even if it just redirects to mycompany.com). That's what lots of retailers do in magazines to try and track effectiveness.

clay-

As a billboard reader and driver, I believe that this sort of thing is.. INSANE. Almost criminally insane. Imagine your putative consumer driving by at 70mph in heavy traffic, while adding vvv.clay.com/34hjas01 into his smartphone ?

Crash !
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Re: How does a company gauge the effectiveness of a billboard? - by cbelt3 - 12-01-2011, 01:28 AM

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