12-01-2011, 01:33 AM
You don't.
You judge the effectiveness of your whole campaign.
Oftentimes, they will do consumer research that gauges people's awareness of a brand or ad campaign, but those stats are aggregated, and 87% of them completely made up.
It's more art than science, though, I imagine.
I don't work in advertising. If I did, I would have already killed myself.
You judge the effectiveness of your whole campaign.
Oftentimes, they will do consumer research that gauges people's awareness of a brand or ad campaign, but those stats are aggregated, and 87% of them completely made up.
It's more art than science, though, I imagine.
I don't work in advertising. If I did, I would have already killed myself.