Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
How does a company gauge the effectiveness of a billboard?
#10
You don't.
You judge the effectiveness of your whole campaign.
Oftentimes, they will do consumer research that gauges people's awareness of a brand or ad campaign, but those stats are aggregated, and 87% of them completely made up.

It's more art than science, though, I imagine.
I don't work in advertising. If I did, I would have already killed myself.
Reply


Messages In This Thread
Re: How does a company gauge the effectiveness of a billboard? - by Seacrest - 12-01-2011, 01:33 AM

Forum Jump:


Users browsing this thread: 1 Guest(s)