12-01-2011, 02:25 AM
Here's what I know from researching billboard purchase:
Billboards tend to be offered by the companies that manage them in packages/tiers. They have groupings of billboards they've deemed more desirable (visible from multiple main streets/highway) and groupings of 'second tier' billboards (visible only from one street, economically depressed area.) Generally they are 'sold' in packages so there's not much focus on the effectiveness of each billboard.
The big players tend to offer not-for-profit pricing (~ 1/2 full retail but less attractive terms) and generally that's not going to include any of the top-tier locations.
Billboards tend to be offered by the companies that manage them in packages/tiers. They have groupings of billboards they've deemed more desirable (visible from multiple main streets/highway) and groupings of 'second tier' billboards (visible only from one street, economically depressed area.) Generally they are 'sold' in packages so there's not much focus on the effectiveness of each billboard.
The big players tend to offer not-for-profit pricing (~ 1/2 full retail but less attractive terms) and generally that's not going to include any of the top-tier locations.