This is why marketing people suck.

[silvarios]

deckeda wrote:
I agree the "OK just rape me" connotation doesn't exist here. What IS truly unfortunate however is the promotion of alcohol being the reducer of barriers to inhibition in general. IMO breweries have some responsibility to acknowledge that fact (as a negative) and not push the notion that booze just makes everything wonderful. Budweiser treats their target audience as idiots here.

Also, it takes about 3 weeks to get gov't approval for new beer bottle labels. (They check things like beer description and so on.) So it's unlikely this is a dusty old campaign being published on the label.

Yeah, pretty much echoing my thoughts. Are you in my head?

P.s. My partner relayed the same information about label approval taking time.