12-16-2009, 12:46 AM
McDonald's to lift fee for Internet access
McDonald's Corp. said Monday that it will soon offer free wireless Internet access at most of its U.S. fast-food restaurants as it tries to broaden its appeal still further.
"We're not just about hamburgers," said Dave Grooms, chief information officer for McDonald's USA. "We are about convenience and all kinds of value."
The company, the world's largest fast-food chain, has offered Internet access for about five years.
In mid-January, it will lift the $2.95 fee it has charged for two hours of Internet access at 11,000 of its 14,000 U.S. locations. There will be no time limit after the fee is lifted.
"McDonald's is about value - value in our food, value in our services," Grooms said. "It's a natural fit."
McDonald's Corp. said Monday that it will soon offer free wireless Internet access at most of its U.S. fast-food restaurants as it tries to broaden its appeal still further.
"We're not just about hamburgers," said Dave Grooms, chief information officer for McDonald's USA. "We are about convenience and all kinds of value."
The company, the world's largest fast-food chain, has offered Internet access for about five years.
In mid-January, it will lift the $2.95 fee it has charged for two hours of Internet access at 11,000 of its 14,000 U.S. locations. There will be no time limit after the fee is lifted.
"McDonald's is about value - value in our food, value in our services," Grooms said. "It's a natural fit."