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Apple TV clearly a complete failure
#1
Apple TV Sales Triple

Bolstered by a big sales increase, Apple's happy little hobby keeps plugging along.
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#2
Poor Apple. They're doomed!
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#3
Based on the complete LACK of advertising for the product (that I've seen, anyway), they must have tripled a sales of 5 units, to 15 units...

They could be doing SO much more with that product...
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#4
Paul F. wrote:
Based on the complete LACK of advertising for the product (that I've seen, anyway), they must have tripled a sales of 5 units, to 15 units...

They could be doing SO much more with that product...

beleaguered
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#5
Paul F. wrote:
Based on the complete LACK of advertising for the product (that I've seen, anyway), they must have tripled a sales of 5 units, to 15 units...

There are more than 15 Apple TV "units" in your zip code. How many zip codes are there?

Wink
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#6
Thought I'd read Apple categorizes ATV sales with the iPhone ... don't remember why. But if it got a bump from rentals, as suggested, then surely it could get a bigger bump from opening it up to more formats.
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#7
There's this ad, from last April, maybe. I remember seeing it on TV lots of times.

http://www.youtube.com/watch?v=1HpHyMQR058

Jeff
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#8
guitarist wrote:
How many zip codes are there?

If you want t real answer to that, I can fire up my FileMaker solution at work. I have all the US zip codes loaded in there. Wanna really know how many?

Jeff
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#9
Paul F. wrote:
...they must have tripled a sales of 5 units, to 15 units...

:ohsnap:

A complete lack of actual numbers makes the story almost worthless.

I see why some people like it if they are iTunes customers and have a computer set up as a media center. I think it would get a lot more penetration if it had just a little more functionality.
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#10
seemed to me like it was a solution to a problem that only a handful of households were having.

and, as we have read on this forum in the past, there are other means to achieve the same result.
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