This is why marketing people suck.

[dmann]

C(-)ris wrote:
Context. Specifically, current social context. That line could have been thought up 2 years ago, before the huge "Rape Culture" social explosion.

5 years ago nobody would have batted an eye about seeing that on a bottle. It is entirely possible that whomever green lit that label was completely oblivious to the current social movement.

I respectfully disagree with your statement. I am a 46 year old woman and "no means no" has ALWAYS been part of what I've been told about personal safety in general and date rape in specific. This was part of a sex ed class conversation in my cushy Chicago suburban high school in the mid 80s and my college campus orientation in 1987 (at the University of Iowa- not a school in a big bad city.)

DM

[deckeda]

billb wrote:
[quote=Uncle Wig]
Someone got paid $$$ for this:

In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”

http://www.nytimes.com/2015/04/29/busine...nline.html

It doesn't say , “The perfect beer for removing ‘no’ from HER vocabulary for the night.”
It doesn't say , “The perfect beer for removing ‘no’ from HIS vocabulary for the night.”


While it's not surprising the usual cast of characters looking to be offended by something/anything and will project their own fears, uncertainties, doubts and agendas regarding their own dishonesty re the intent and author's intended meaning of the slogan.

Probably an ill-advised or poorly thought thru campaign in a world full of cowards with exploitation and race cards used like some kind of substitute for non-earned badges of courage .
I agree the "OK just rape me" connotation doesn't exist here. What IS truly unfortunate however is the promotion of alcohol being the reducer of barriers to inhibition in general. IMO breweries have some responsibility to acknowledge that fact (as a negative) and not push the notion that booze just makes everything wonderful. Budweiser treats their target audience as idiots here.

Also, it takes about 3 weeks to get gov't approval for new beer bottle labels. (They check things like beer description and so on.) So it's unlikely this is a dusty old campaign being published on the label.

[silvarios]

deckeda wrote:
I agree the "OK just rape me" connotation doesn't exist here. What IS truly unfortunate however is the promotion of alcohol being the reducer of barriers to inhibition in general. IMO breweries have some responsibility to acknowledge that fact (as a negative) and not push the notion that booze just makes everything wonderful. Budweiser treats their target audience as idiots here.

Also, it takes about 3 weeks to get gov't approval for new beer bottle labels. (They check things like beer description and so on.) So it's unlikely this is a dusty old campaign being published on the label.

Yeah, pretty much echoing my thoughts. Are you in my head?

P.s. My partner relayed the same information about label approval taking time.

[mattkime]

Its a bad idea for a few reasons. I don't think its worth getting offended over (it doesn't deserve that much attention) you'd hope the company behind it would have a bit more taste.

[August West]

...you'd hope the company behind it would have a bit more taste.

In both marketing and product.

[DP]

and product.

(tu)

[decay]

August West wrote:

...you'd hope the company behind it would have a bit more taste.

In both marketing and product.

this is a Butt-wiper LIGHT BEER we're talking about, right?

miley-laughing001: